Effective Date: 18 November 2025
Last Updated: 18 November 2025

GENERAL INFORMATION
We understand that you place your trust in us, and we consider it our responsibility to protect your privacy. This Privacy Policy explains which data we collect, why we collect it, and how we use it to improve your user experience.

This Privacy Policy applies to the services provided by AVENOR. Please note that AVENOR is not responsible for the privacy practices of other websites or external sources. By using this website, you agree to the terms of this Privacy Policy.

AVENOR respects the privacy of all users of its website and ensures that any personal information provided is handled confidentially.

DATA CONTROLLER
AVENOR (WSLY e-commerce) is the Data Controller responsible for processing personal data as described in this Privacy Policy.

For privacy-related questions or requests, you may contact us at:

• Email: support@avenorlabel.com
• Address: Fruitweg 24H unit 20B, 2321GK Leiden, The Netherlands.
  

USE OF OUR SERVICES
When you register for one of our services or make a purchase, we may ask you to provide personal information. These data are used to deliver the service and are stored on secure servers owned by AVENOR or by trusted third-party providers.

LEGAL BASIS FOR PROCESSING
We process personal data only when permitted under the GDPR. Depending on the purpose, one of the following legal bases applies:

• Performance of a contract (Art. 6(1)(b) GDPR): 
  To process and deliver your order, handle payments, provide customer service, and manage your account or purchase history.
• Compliance with legal obligations (Art. 6(1)(c) GDPR):
  To fulfil our tax, accounting, and administrative obligations required by Dutch law.
• Consent (Art. 6(1)(a) GDPR):
  For email and SMS marketing and for the use of non-essential cookies or tracking technologies. You may withdraw your consent at any time.
• Legitimate interests (Art. 6(1)(f) GDPR):
  To prevent fraud, secure our website, analyse performance, improve our services, and display (non-personalised) advertising.

COMMUNICATION
When you send us emails or other messages, we may store these communications to process and respond to your inquiries. These data are stored securely and are not merged with other personal data.

EMAIL AND SMS MARKETING
If you explicitly give your consent during checkout or through a form, we will use your email address or phone number to send you information about products, promotions, and updates.

Processing is carried out solely based on your consent in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with future effect, for example via the unsubscribe link in each email or by sending an SMS with the word “STOP” to the specified number.

We use trusted service providers to send our marketing communications (e.g., Shopify Email or SMSGo). Your data will be stored only as long as your consent remains valid.

COOKIES
Our website uses cookies (text files stored on your device) to analyse how users interact with the website and to improve our services.

The information generated by cookies about your use of the website may be transmitted to secure servers operated by AVENOR or trusted third parties. You can configure your browser to reject cookies, but please note that certain website features may no longer function properly.

USE OF GOOGLE SERVICES FOR ADVERTISING AND ANALYTICS
Our website uses Google services such as Google Ads and Google Analytics to measure the effectiveness of our advertising campaigns and to display relevant ads to you.

Personal data such as email addresses, phone numbers, or transaction details that you provide when placing an order or submitting an enquiry may be transmitted to Google in hashed or pseudonymised form. This enables Enhanced Conversions and the creation of audience lists (Customer Match).

Processing is carried out exclusively in accordance with the GDPR. Google uses this data to provide analytics and display personalised advertising.

SHARING INFORMATION WITH THIRD PARTIES
Information is shared only with trusted service providers who are necessary for operating our online store or for marketing and analytics purposes (e.g., Google, WebwinkelKeur, payment providers).

Any further use of your data by these third parties takes place exclusively within the framework of their respective privacy policies. More information: Google Privacy Policy.

PURPOSE OF DATA COLLECTION
We use the collected information exclusively for the purposes described in this Privacy Policy, unless we have obtained your explicit prior consent for additional uses.

OPT-OUT AND OBJECTION OPTIONS
You may object to the use of your data for personalised advertising at any time using the following links:

• Google Ads Settings
• Google Analytics Opt-out Browser Add-on

RETENTION OF PERSONAL DATA
We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by applicable law.

• Order and customer account data:
  Retained for the statutory period required under Dutch tax and administrative law (7 years).
• Marketing data (email and SMS):
  Retained until you withdraw your consent or request deletion.
• Communication data (emails, contact forms, support messages):
  Retained for up to 24 months for customer service, record-keeping, and quality purposes.
• Analytics and cookie data:
  Retained in accordance with the storage periods defined by our analytics and cookie providers, such as Google.

Once the applicable retention period has expired, the data will be deleted or permanently anonymised.

CHANGES TO THIS PRIVACY POLICY
This Privacy Policy is reviewed regularly and updated to reflect new legal requirements or changes in our services. We therefore recommend reviewing it periodically.

RIGHTS REGARDING PERSONAL DATA
You have the right at any time to access, correct, or delete your personal data stored by us.

If you no longer wish to receive our newsletter or any other communications, you may unsubscribe at any time via the link included in each email or by contacting us directly.